Sports Management is a growing professional field that opens up possibilities for graduates to work in sports sales and marketing, in educational institutions as coaches or athletic directors, in professional sports front-office positions, or as sports agents representing athletes in diverse fields. A student who graduates with a BBA in Sports Management is well-prepared for all of those possibilities.

In addition to rich classroom experiences, students have multiple co-curricular opportunities including traveling to tournaments, presenting at sports conferences, networking with professions, and interning at multiple sites. The major has also been designed to allow students to pursue a minor. Coaching and marketing design are popular options.

All Sports Management majors must complete a 3-hour academic internship in their junior or senior year. The possibilities for are rich: from local community organizations to professional sports organizations, from independent performance/athletic centers to marketing for small businesses. The internship course is an integral part of our major, building expertise and developing networks for the career beyond college. 

Students seeking to earn a BBA in Sports Management must satisfy the Gateway (pre-major) courses, and complete the Business Common Core and 18 hours of sports management concentration courses. To be accepted as a major, students must have a 2.50 cumulative GPA.

Once accepted into the BBA program, students must earn a C- or higher in business common core and concentration courses. A student who earns less than a C- in those courses will need to repeat the course in a subsequent semester.

The total program is 120 hours, distributed as follows: 

Business Common Core

The required courses in the Common Business Core include the following. Students must complete the Gateway courses - Foundations in Business, Principles of Financial Accounting, and Principles of Economics - before enrolling in the Business Common Core courses.

ACCT 2212
FNCE 3353
MGMT 3312
MGMT 3370
MGMT 3385
MGMT 3393
MGMT 4451
MRKT 3380
MATH 1114

Sports Management Concentration Classes

Students choosing the Sports Management concentration must complete the following courses. Students normal begin the "SPMG" designated courses in the fall of their junior year.

• SPMG 3000 Introduction to Sports Management
• SPMG 3100 Sports Marketing
• SPMG 4000 Sports Law
• SPMG 4100 Sports Sales and Fundraising
• SPMG 4200 Facilities and Event Management
• SPMG 4460 Internship in Sports Management

Recommended Progression

Students who are interested in the B.B.A. with a Concentration in Sports Management can review a four-year course plan.